Amazon rainforest, Ecuador

Jungle all the way. World Rainforest Day

World Rainforest Day is not just a calendar event—it's a call to action. Established in 2017 by Rainforest Partnership—a nonprofit environmental organisation—the day raises awareness about the importance of rainforests and mobilises efforts to protect them.

One notable region of the Amazon rainforest is in Ecuador. Although smaller than Brazil's share, it's considered one of the most biologically dense areas on Earth. It also shelters an extraordinary range of life—jaguars, macaws, black caimans, electric eels and medicinal plants, many still unknown to science. This part of the rainforest is home to Indigenous groups, including uncontacted tribes whose territories are legally protected. But their way of life is increasingly threatened by industrial activities, especially oil drilling. World Rainforest Day reminds us that the protection of rainforests is possible through personal choices and collective action. From reducing paper use to supporting rainforest-friendly products, people can make tangible impacts that reach Ecuador's Amazon and beyond.